Modern challenges and tasks facing Ukrainian enterprises of the agricultural sector require scientifically sound decisions on the formation and effective implementation of the strategy of innovative development of enterprises. Among the most common innovations in agriculture are breeding achievements, chemical and biological products, advanced farming systems, the latest fertilizers and resource-saving technologies, economic development of agricultural machinery modification, marketing innovations, effective interaction between market players, the introduction of an Internet communications system, etc.It is in the agricultural sector, as opposed to other sectors of the economy, where the development of innovations is slower, which requires special attention and the search for additional incentives for their implementation. According to the direction of the results, innovations in the agricultural sector are divided into product, process, organizational, and marketing. We have identified 13 groups of classification signs of innovation in the agricultural sector: by subject and field of application in agriculture, in relation to the enterprise as a system, by the intensity of innovative changes, by type of object of innovation activity, by role in achieving the goals of the organization, by value for direction activity, by feet of novelty, in scale, in sphere, in form, by addressee, by type of effect, and by period of implementation, by magnitude of expenditures. All of these types of innovations can serve as the basis for the formation of competitive advantages of the enterprise, its market success, and thus form the basis for the formation of a marketing strategy for innovative development
nnovations; innovation activity; classification signs of innovations