Economics and Business Management

The paper substantiates the feasibility of introducing a binary system of agricultural advisory, which is represented by the structure of classical advisory services and leading agrarian universities and scientific institutions using the technological web platform of electronic advisory. An interactive information platform for rural information support has been proposed, with structural adaptation to effectively engage the existing advisory system. A similar system has already been established and is successfully operating in the United States. In order to demonstrate the capabilities of the system, the dependence of productivity on the scale of production was analyzed. The es ma on of produc vity growth is made for the enterprises that do not fully use innova ve technologies. Based on the results of the analysis, estimates of the country's gross grain and leguminous crops growth are estimated, which is 29% of the 2018 gross harvest. The agrarian segment of the information space of official information sources is analyzed. The directions of advancement development with the use of modern information technologies are offered. The advantages of implementing an electronic advisory system for different categories of users are highlighted. The potential volume of binary system services for innovative development of small and medium-sized businesses is analyzed. As a client base, they are considered households, farms, and agricultural enterprises with a land use volume not exceeding one thousand hectares. It is shown that large agricultural businesses use information directly from the world innovation centers of agricultural orientation. Much attention was paid to the problem of providing information to rural residents

information space; the effect of scale; electronic agricultural advisory services; digital divide; . households; farming; agricultural enterprises