Economics and Business Management

Studies have been conducted on current problems and prospects of using mobile apps in Ukrainian agriculture. The mobile application market for agricultural businesses is analyzed along with their main features and benefits. The main limiting factors for the use of mobile applications in the agrarian sector of Ukraine are identified. The positive changes that are expected in this area as a result of the development of a national program for the introduction of digital services in the country, the development of infrastructure, and the spread of high-speed mobile communication have been noted. Mechanisms of functioning of mobile applications as a marketing tool are defined. The main marketing goals of using the mobile app in the agricultural sector, as well as the stages of their introduction to the market, are highlighted. The basic types of mobile applications for different platforms, their advantages and disadvantages, evaluation, and selection criteria are described. Examples of software products that are implemented as marketing tools for promoting food products, as well as products and services for agriculture that can be used to support magribusiness. isions in agribusiness.The multipurpose nature of mobile applications should be emphasized, which becomes a competitive advantage of the company and not only increases customer loyalty, who receive useful information and practical management tools, but also provides growth of sales aKeywords: mobilei of stable partnerships

applications; Internet penetration; marketing tools; marketing objectives of mobile applications