Economics and Business Management

As a consequence of the pandemia of coronavirus 19, in 2020-21, there is an increasing demand for internal tourism, and among the alternative touristic products, the village- and agrotourism are gaining higher popularity, as are the other rural lifestyle touristic products. Thus, as a result of this fact, the Hungarian Tourism Agency and the National Union of Rural and Agrotourism (FATOSZ), together with the government, decided to increase the quality of the tourist products. The aim of the amendment of the National Strategy of Development of Tourism 2.0 is to establish sustainable, quality, rural tourism and take working people in agriculture into tourism. It benefits supplementary income for local people working in agriculture and thus helps to implement integral rural development. Within the rural tourism, the agrotourism is connected directly to the agricultural production, to the produced products, the realization of them, and the running of the accommodation. To implement sustainable tourism, the responsible tourist aims to do the least impact on the environment and culture of the visited countryside. The caused harm is minimized by a responsible tourist, who is interested in an active way of life and gets acquainted with the local folk art

rural and agrotourism; qualitative developments; sustainable development