The search for optimal solutions to increase the economic efficiency of business always remains relevant. The purpose of the study is to analyse the economic efficiency of milkproducing enterprises (on the basis of the IMK agricultural holding) and search for ways to increase their competitiveness based on the adoption of optimal management decisions. During the research, general scientific and special methods are used, such as: dialectical, systematic approach, abstractlogical, analysis, synthesis, graphic presentation, grouping and generalization. It has been proven that the assessment of economic efficiency is an important tool for researching the financial and economic status, competitiveness, investment attractiveness and ensuring rational management of an agricultural enterprise engaged in milk production. It was determined that along with the assessment of the economic efficiency of production based on indicators of gross production, labour productivity, cow productivity, cost of production, profitability of sales, gross income and net profit, it is advisable to carry out a comprehensive assessment of the financial state of the enterprise. The analysis of the economic efficiency of milk production in the subsidiary company "IMK" LLC "Chernihiv Industrial Milk Company" gave us the opportunity to single out directions for optimizing production costs and form vectors of development of the company's dairy direction. It has been proven that providing the farm with modern equipment and innovative technologies allows for maximum automation and mechanization of the production process, which favourably affects the comfort of animals, labour productivity and optimization of production costs. Practically significant is the substantiation of the feasibility of implementing the strategy of management of feeding and fodder base of LLC "CHIMK" has been proven, the implementation of which is expected to increase the milk productivity of cows due to the improvement of the quality of feeding and reduce the irrational use of feed to a minimum
production cost; milk production technology; financial management; evaluation of economic efficiency; financial indicators of the enterprise; economic efficiency
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