Economics and Business Management

Integration of the uniquely designed invention into the apitherapy market in the USA and Ukraine: Comparison of demand and current state of the industry

A. Olshanskyi
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Abstract

The purpose of the study was to determine the prospects for introducing the innovative apitherapeutic technology “bee therapeutic bed in a pyramid” to the US and Ukrainian markets, based on market trends, regulatory requirements and consumer interest. As part of the study, scientific publications, market reports, and patent documentation were analysed. Methods of comparative analysis, political, economic, social, and technological analysis and assessment of the competitive environment were used to determine the factors affecting the integration of technology. As a result of the analysis, it was found that in the United States, the apitherapy market is characterised by a high level of regulation and demand for natural methods of treatment, which created opportunities for the commercialisation of the invention. In Ukraine, apitherapy remained mainly a part of traditional medicine, and the main barriers to entering the market were the lack of certification standards, low level of scientific verification of effectiveness, and financial restrictions of consumers. In 2024, beekeeping revenue in the United States was USD 3,958.41 million, and North America accounted for more than 40% of the global market (USD 5,017 million). The beekeeping market in North America was estimated at USD 2.94 billion in 2023 and is expected to reach USD 5.46 billion by 2031, with a growth rate of 8.53% per year. Based on the results obtained, a business model for integrating the “bee therapeutic bed in the pyramid” was developed, which included identifying key partners, value proposition, distribution channels, and potential sources of income. It was determined that for successful implementation of the technology, it is necessary to adapt to regulatory norms, pass product certification, and develop a marketing strategy that will promote the method among potential consumers. It was concluded that the US market had a significant potential for commercial scaling of technology through a developed wellness industry and high demand for alternative medicine, while in Ukraine, there were opportunities for local development and further export of services

Keywords

beekeeping; health centres; marketing strategy; treatment; methods; bee therapeutic bed in the pyramid

Suggested citation
Olshanskyi, A. (2025). Integration of the uniquely designed invention into the apitherapy market in the USA and Ukraine: Comparison of demand and current state of the industry. Economics and Business Management, 16(3), 145-159. https://doi.org/10.31548/economics/3.2025.145
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