Economics and Business Management

N. Ovsiіenko

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Improving the competitiveness of enterprise through the introduction of Internet marketing


O. Posunjko, N. Ovsiіenko
Keywords: digital technologies; web analytics; social networks; demand; content

Posunjko, O., & Ovsiіenko, N. (2025). Improving the competitiveness of enterprise through the introduction of Internet marketing. Economics and Business Management, 16(1), 126-144. https://doi.org/10.31548/economics/1.2025.126