Economics and Business Management

O. Zhuk

All articles

Innovative marketing as an effective tool of business success


O. Zhuk
Keywords: innovative marketing; innovations; efficiency; tool; business success; concept of enterprise activity; marketing concepts; needs of consumers; producers and the society

Zhuk, O. (2021). Innovative marketing as an effective tool of business success. Economics and Business Management, 12(1), 5-13. http://dx.doi.org/10.31548/bioeconomy2021.01.001