Doctor of Economic Sciences, Professor
National University of Life and Environmental Sciences of Ukraine
03041, 13 Heroiv Oborony Str., Kyiv, Ukraine
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Hotel business in the context of global trendsOksana Morhulets, D. Hryhorchuk, O. Nyshenko Keywords: hospitality industry; international service market; crisis; adaptation; sustainable development
Morhulets, O., Hryhorchuk, D., & Nyshenko, O.
(2024).
Hotel business in the context of global trends.
Economics and Business Management,
15(3),
72-86.
https://doi.org/10.31548/economics/3.2024.72
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The influence of social networks and psychological mechanisms on consumer behaviour in the era of digitalisationOksana Morhulets, Volodymyr Pavlenko, Ihor Ponomarenko Keywords: digital marketing; neuromarketing; personalisation; cognitive biases; gamification; influencers
Morhulets, O., Pavlenko, V., & Ponomarenko, I.
(2026).
The influence of social networks and psychological mechanisms on consumer behaviour in the era of digitalisation.
Economics and Business Management,
17(1),
9-27.
https://doi.org/10.31548/economics/1.2026.09
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