Economics and Business Management

Yaroslav Biriukov

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Innovative marketing strategies for business development in the context of digitalisation


Yaroslav Biriukov
Keywords: transformations; automation; e-commerce; personalisation; competitiveness; interaction

Biriukov, Ya. (2025). Innovative marketing strategies for business development in the context of digitalisation. Economics and Business Management, 16(4), 131-148. https://doi.org/10.31548/economics/4.2025.131