Economics and Business Management

Yaroslav Biriukov

All articles

Innovative marketing strategies for business development in the context of digitalisation


Yaroslav Biriukov*

y.biriukov@knute.edu.ua


Keywords: transformations; automation; e-commerce; personalisation; competitiveness; interaction

Biriukov, Ya. (2025). Innovative marketing strategies for business development in the context of digitalisation. Economics and Business Management, 16(4), 131-148. https://doi.org/10.31548/economics/4.2025.131