Economics and Business Management

The article analyzes price positions of Ukrainian wheat on the world market, detects main competitors, and its target market. Also, tasks for cereal market operators in connection with an increase of Ukrainian share in world trade due to a surge in Ukrainian wheat sales more than 3 months for the last 7 years are considered in the article. The Ukrainian share in wheat sales of the Black Sea basin countries was 23.1%, the Russian share was 48.4%, and Romania was 10.1% in the 2019/2020 marketing year. The main competitor of Ukraine among the Black Sea basin countries is Russia, which has increased its wheat exports more than 3 times and has enough political and economic motivations to use predatory pricing strategies. Other worthy competitors are France and Romania. They have strong market positions because of the European Union's protectionist policy. The rise in stock for crops in 2020 caused price escalation on the world market. We should use internal and external methods such as macroeconomic stabilization, in particular exchange rate, optimizing technology for production and storage to prevent losses, adherence to the principles of business ethics in the execution of contracts, improvement of the remaining infrastructure, logistics, and information-based promotion to provide raising the image of Ukrainian products on the world market. Today the agricultural businesses should make informed decisions regarding further export of Ukrainian wheat, realistically assess the capacities of their sales considering world market demands and their own economic activity results

prices; price positions; competitiveness; futures contracts; imports; exports; wheat