The decline in Ukraine’s wholesale food turnover caused by the occupation of fertile land in the South and East, the destruction of agricultural enterprises, logistical problems, and mass emigration have become a serious issue that not only threatens food shortages and price increases, but also poses a threat to the food security of the population. Therefore, investigation into the causes and consequences of this phenomenon is extremely relevant. The purpose of this study was to identify the factors that determine the dynamics of wholesale turnover of food products in Ukraine, with further formulation of proposals to improve the efficiency of wholesale enterprises through managerial decision-making. The study was based on the comprehensive use of such methods as empirical data collection and analysis, bibliographic analysis of scientific literature, economic and statistical methods, including regression analysis, as well as the method of logical generalisation to systematise the results and formulate conclusions. The study identified the key factors that influence the volume of wholesale food turnover and are critical for ensuring the country’s food security. Economic analysis helped identify patterns and trends in the dynamics of turnover, while regression analysis helped quantify the impact of the identified factors and develop recommendations for managing this process. It was proposed to intensify the state regulation aimed at creating favourable conditions for the development of wholesale trade, combined with the modernisation of management processes at the level of wholesale enterprises. It was found that innovative approaches to cooperation with retail chains, such as in-depth analysis of their needs, optimisation of the assortment, building long-term relationships, and introduction of modern technologies, are valuable factors that influence the efficiency of management of wholesale enterprises. To ensure their sustainable development in the future, it is necessary to apply effective marketing strategies. The findings obtained in this study are of high practical significance for business entities engaged in wholesale trade in food products, as they allow making effective managerial decisions to increase the volume of wholesale turnover
wholesale trade; products; marketing strategies; innovative approaches; competitiveness
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