Economics and Business Management

Risk assessment in the development of strategy for the use of company's resource potential under modern conditions

О. Balan, Tetiana Gutsul, V. Riabenko , O. Baranovska, Ya. Polishko , D. Gnatko
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Abstract

Rational use of resources minimises the risks associated with the implementation of a company's objectives in the context of changing global financial and economic conditions. The aim of this study was to identify the key threats in the process of strategic planning of enterprise development through an analysis of its potential and the volume of its resource base. The main research methods used were systems analysis (to outline the components of the problem) and the historical method (to consider the stages of formation and development of the system for assessing the resource potential of an enterprise). It was found that the concept of resource potential utilisation and the associated processes are interpreted in various ways, grouped according to characteristics, features, and specificities. The analysis of companies such as Google and MySpace revealed that the practice of developing and using strategies for applying the resource base is most effectively implemented by corporations operating primarily in the technological and information sectors. These companies utilise their entire resource base (human resources, technological capacity, financial capabilities, innovative knowledge, intellectual capital) in their operations. It was established that, based on these resources, a company builds a development strategy that includes scenario monitoring, strategic planning, strategy implementation, and allows for bypassing or omitting certain stages while introducing new ones. Through risk assessment (e.g. continuation of hostilities, intensified mobilisation, etc.), the potential intensity of their impact on further trends in entrepreneurial activity in Ukraine was emphasised. It was found that for Ukrainian enterprises that continue to operate under wartime conditions, the implementation of risk management measures is a critically important task, particularly in the search for alternative development paths. The results can be used as practical input for further academic research on this topic

Keywords

economic activity; capital; management system; innovation; digital tools

Suggested citation
Balan, O., Gutsul, T., Riabenko , V., Baranovska, O., Polishko , Ya., & Gnatko , D. (2024). Risk assessment in the development of strategy for the use of company's resource potential under modern conditions. Economics and Business Management, 15(4), 118-138. https://doi.org/10.31548/economics/4.2024.118
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