The purpose of this study was to substantiate the role of innovative entrepreneurship in increasing the efficiency and financial sustainability of agricultural enterprises in Ukraine in the context of military and macroeconomic challenges. The research methodology was based on an empirical approach using structural-logical, comparative-dynamic, statistical-dynamic, interval, descriptive, trend, technological-functional, and institutional-comparative analysis, generalising analysis of sources and case studies of the activities of an agricultural enterprise. The results of the study showed an increase in the share of innovatively active agricultural enterprises from 6.2-6.5% in 2020 to 7-8% in 2024-2025, despite the reduction in total capital investments in 2022. It was found that fuel level trackers and machine condition monitoring systems were used in approximately 70% of farms, while linear navigation and field dynamics analysis systems were used in about 60%. In 2021-2023, about 3.1 million hectares were processed using drones, and in 2024-2025 – up to 1 million hectares annually. Differentiated input of resources ensured an increase in yield by 4-22%. Analysis of the activities of Myronivsky Hliboproduct showed the restoration of operating margins to 11-12% and an increase in earnings before interest, taxes, depreciation and amortisation to 16-17% in 2023-2024. Comparison with Poland, Slovakia, Hungary and Romania showed that in these countries 5-10% of the funds of the second pillar of the Common Agricultural Policy of the European Union are directed to innovative areas with a level of development of 70-85%, which ensures an increase in productivity by 15-30% and profitability by 20-40%. The practical significance of the study lies in the possibility of using its results by agricultural enterprises to justify decisions on the implementation of innovations
technological renewal; agribusiness; innovation activity; investment; transformations; resilience