National University of Life and Environmental Sciences of Ukraine
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Marketing and logistics support for agricultural and processing enterprisesValerii Bondarenko, V. Heraimovych, Yulііа Hаvrylіuk, O. Barylovych, A. Riabchyk Keywords: competitiveness; innovation; inventory optimisation; transportation; demand forecasting
Bondarenko, V., Heraimovych, V., Hаvrylіuk, Yu., Barylovych, O., & Riabchyk, A.
(2025).
Marketing and logistics support for agricultural and processing enterprises.
Economics and Business Management,
16(2),
98-117.
https://doi.org/10.31548/economics/2.2025.98
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Influence of advanced technologies on the development and implementation of marketing strategies in agribusinessValerii Bondarenko, O. Nahorna, Viktoriia Lazebnyk, A. Riabchyk, I. Cherniavskyi Keywords: innovation; personalisation; online store; forecasting; artificial intelligence
Bondarenko, V., Nahorna, O., Lazebnyk, V., Riabchyk, A., & Cherniavskyi, I.
(2025).
Influence of advanced technologies on the development and implementation of marketing strategies in agribusiness.
Economics and Business Management,
16(3),
69-91.
https://doi.org/10.31548/economics/3.2025.69
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