Economics and Business Management

Yulііа Hаvrylіuk

All articles

Innovative approaches to marketing management in Ukrainian farms


Yulііа Hаvrylіuk*

yulia.havryliuk@nubip.edu.ua


Keywords: цифровий маркетинг; конкурентоспроможність; аграрний сектор; маркетингові стратегії; SWOT-аналіз

Hаvrylіuk, Yu. (2024). Innovative approaches to marketing management in Ukrainian farms. Economics and Business Management, 15(4), 185-196. https://doi.org/10.31548/economics/4.2024.185

Marketing and logistics support for agricultural and processing enterprises


Valerii Bondarenko, Violeta Heraimovych*, Yulііа Hаvrylіuk, O. Barylovych, A. Riabchyk

vita_violeta@nubip.edu


Keywords: competitiveness; innovation; inventory optimisation; transportation; demand forecasting

Bondarenko, V., Heraimovych, V., Hаvrylіuk, Yu., Barylovych, O., & Riabchyk, A. (2025). Marketing and logistics support for agricultural and processing enterprises. Economics and Business Management, 16(2), 98-117. https://doi.org/10.31548/economics/2.2025.98

Consumer behaviour in the Ukrainian food market under current conditions


Oleksandr Lutsii*, Violeta Heraimovych, I. Humenyuk, Yulііа Hаvrylіuk, O. Kravtsova

lutsiy@nubip.edu


Keywords: inflation; demand; food; costs; marketing strategies

Lutsii, O., Heraimovych, V., Humenyuk, I., Hаvrylіuk, Yu., & Kravtsova, O. (2025). Consumer behaviour in the Ukrainian food market under current conditions. Economics and Business Management, 16(3), 92-111. https://doi.org/10.31548/economics/3.2025.92

Assessment of the investment attractiveness of the agricultural sector of Kyiv region in the context of contemporary financial policy


Valerii Bondarenko*, Yulііа Hаvrylіuk, Viktoriia Lazebnyk, Rostyslav Sabluk, Nataliia Shevchenko, Renat Aksaitov

bondarenkovalm@gmail.com


Keywords: tax incentives; subsidies; credit; sown areas; profitability; development

Bondarenko, V., Hаvrylіuk, Yu., Lazebnyk, V., Sabluk, R., Shevchenko, N., & Aksaitov, R. (2026). Assessment of the investment attractiveness of the agricultural sector of Kyiv region in the context of contemporary financial policy. Economics and Business Management, 17(1), 66-84. https://doi.org/10.31548/economics/1.2026.66