National University of Life and Environmental Sciences of Ukraine
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The role of the digital competence of employees in the marketing management of agricultural enterprisesT. Balanovska, B. Wyrzykowska, V. Voskolupov Keywords: marketing; marketing management; digital competence; marketing research; agricultural enterprise
Balanovska, T., Wyrzykowska, B., & Voskolupov, V.
(2020).
The role of the digital competence of employees in the marketing management of agricultural enterprises.
Economics and Business Management,
11(2),
1-17.
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Marketing management in the activity of agricultural enterprisesT. Balanovska, V. Voskolupov Keywords: marketing; marketing management; management of marketing; agricultural enterprise
Balanovska, T., & Voskolupov, V.
(2020).
Marketing management in the activity of agricultural enterprises.
Economics and Business Management,
11(1),
1-13.
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Instruments for forming an adaptive and competitive enterprise management system in the context of digital transformationT. Balanovska, О. Havrysh, O. Gogulya, К. Dramaretska, V. Voskolupov Keywords: innovation; competitiveness; management; managerial processes; digitalisation; digital competencies
Balanovska, T., Havrysh, О., Gogulya, O., Dramaretska, К., & Voskolupov, V.
(2025).
Instruments for forming an adaptive and competitive enterprise management system in the context of digital transformation.
Economics and Business Management,
16(4),
111-130.
https://doi.org/10.31548/economics/4.2025.111
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